TOMS and ±¬ÁÏÿÈÕ´óÈü
TOMS® and ±¬ÁÏÿÈÕ´óÈü have been working together since 2011 to improve health and education outcomes for children in the United States and around the world.
Making a Large Footprint of Positive Change
One-for-One Impact
Known for their casual shoes and commitment to giving and innovation, TOMS operates a One for Oneâ„¢ model. For every pair of TOMS shoes purchased, a pair of new shoes is given to a child in need in partnership with humanitarian organizations.
±¬ÁÏÿÈÕ´óÈü integrates shoe distributions into our larger health, nutrition, and education programs. To date, TOMS has given ±¬ÁÏÿÈÕ´óÈü over 1 million pairs of shoes and winter boots for children in Australia, China, El Salvador, Jordan, Kyrgyzstan, Lithuania, Tajikistan and the United States.
Employee Engagement
TOMS employees engage with ±¬ÁÏÿÈÕ´óÈü through Giving Trip experiences and event participation. Through visits to the field, TOMS employees have the opportunity to learn about ±¬ÁÏÿÈÕ´óÈü’s work and to see how TOMS shoes are integrated into our larger development programs. Giving Trip participants actively join in shoe distributions and gain a broader understanding of community development.
TOMS also regularly invites ±¬ÁÏÿÈÕ´óÈü leaders to be guest speakers at employee office events, allowing us to provide updates from the field and connect with employees.
Awareness Building
TOMS plays a critical role in raising visibility for ±¬ÁÏÿÈÕ´óÈü’s brand, offering regular exposure to new audiences and influencers.
TOMS spotlights key messages about children in need through special features in their flagship stores and by cross-promoting ±¬ÁÏÿÈÕ´óÈü campaigns through digital advertising. TOMS also drives their consumers and fans to take action, supporting ±¬ÁÏÿÈÕ´óÈü’s emergency fundraising efforts during disasters such as Hurricane Harvey.